Letter from the Editor

Strategistical isn’t a content brand. It’s a clarity brand.
And clarity requires a lens. That’s where I come in.

I built Strategistical because I was done choosing between business and taste, between systems and soul, between structure and something that actually moved.

I am not an influencer. I am not just a founder.
I’m an editor of strategy. A builder of alignment. A woman who has spent years inside other people’s frameworks—until I built one that worked.

Strategistical is for people ready to stop reacting and start deciding.
It’s for the career pivot, the brand realignment, the business audit, the legacy plan.

We don’t just talk about it.
We make things you can actually move with.

This isn’t content.
This is curation—with consequences.

Welcome to Strategistical.
—Luci DeLoach, Editor-in-Chief

A pink drink in a glass with a sprig of rosemary, next to a seashell and a gold chain, on a white surface.

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Every week, we send out a lens—on work, brand, clarity, and the moves that matter now.

Not noise. Not fluff.
Just curated insight, quiet strategy, and what we’ve built for the season you’re in.

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